Tony Francisco / President and CEO


The original founder of VAR Dynamics, Tony Francisco has over 15 years of experience as a sales, marketing, and business development leader, with a heavy focus on managing IT channel sales and business development. Tony has a history of creating profitable alliances for high-tech companies such as GTE, Schlumberger, and Oculan, where he spearheaded their expanding domestic and international sales and channel initiatives. Additionally, Tony spent several years working with local, state, and federal law enforcement agencies regulating IT security practices throughout the United States. In his spare time Tony serves on the Board of IT Advisors for St. Petersburg College, as a Mentor at SCORE.org providing advice to entrepreneurs, and as an active member of the Entrepreneurship Program at the University of South Florida.

Brittani Von Roden / Principal and CMO


Brittani Von Roden joined VAR Dynamics (VDC), as Partner and CMO in 2015. She is responsible for the strategic direction of the company in addition to developing and implementing a new go-to-market strategy to assist in new revenue and profitability growth.

Prior to VDC, Brittani was the VP of Sales/Marketing for ETS, a VAR out of Cedar Rapids, IA, where she rejuvenated a 50-year-old company into an innovative, outcome-focused solution provider. She also successfully implemented and launched three unique offerings to include Cloud, Mobility and Utility.

She has been named one of four CompTIA Channel Changers, is the Chair of the CompTIA Future Leaders Group and was named a 2014 Women of Innovation finalist.

Brittani graduated from Long Island University where she was a student-athlete as a member of the women’s basketball team. She graduated with her BA in Journalism with an emphasis in Marketing and PR.

Kim Hernandez / Support Management


Kim Hernandez leads Support Operations for our partners, which is Job One at VAR Dynamics. After starting on the VAR Dynamics’ Technical Support frontline, she leveraged that experience to transition to the leadership role for Support, making aggressive changes to the support infrastructure to accommodate the rapid growth VAR Dynamics has experienced over the past several years. With over 13 years in the customer service industry, Kim is now spearheading the new-hire training process as well as customer escalations in order to continually upgrade the level of support that partners of VAR Dynamics have come to expect and value. Kim received her B.A. in Business from the University of Indiana Northwest.