Our Story

Why Do IT Service Providers Come To VAR Dynamics?

The story of VAR Dynamics’ is testament to the explosive growth and popularity of Software as a Service (SaaS) and Cloud business apps. Our company was originally launched in 2004 under the name “The Message Center,” selling hosted services directly to end users.

Then a funny thing happened. As SaaS and the Cloud continued to increase in popularity, and as word about the popularity of The Message Center’s own hosted services spread, we began receiving unsolicited inquiries from IT service providers in the channel wanting to resell our services.

Our Growth.

In 2007 we had 3 resellers. But by late 2010, we counted over 100 partners in 12 different countries, and this huge partner surge occurred without any partner recruitment marketing by The Message Center. We didn’t find the channel. The channel found us.

Our Not-So-Secret Sauce.

So we re-architected the company and launched a new company, VAR Dynamics…a company dedicated solely to the IT Channel. That re-architecture enables partners to easily private-label our services under their own brand. Besides our powerful technology platform, the secret to our success is our ReadyNow partner platform, which does the “heavy lifting” for our partners as they enter the SaaS market.

Today, our company continues to grow as IT service providers flock to VAR Dynamics to “ride the SaaS wave.”

Why Partner With VAR Dynamics?

  • Private Label offerings: build your own brand of SaaS
  • Recurring Revenue: predictable, annuity revenue stream
  • SaaS / Cloud Apps: be in the right market at the right time
  • No Heavy Lifting: cross the chasm from on-premise to the cloud…without reinventing the wheel.
  • Expand Service Portfolio: leveraging already popular business apps
  • Trusted IT Advisor: manage these services for your customer and develop closer relationships with them
  • Better Customer Retention: offer “stickier” Cloud business applications
  • Easy SaaS Market Entry: VAR Dynamics requires no upfront fees, risks or commitments
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